Accelerating Innovation in Automotive & Transportation

Eternal Spark is a prestigious luxury yacht designed to set new standards in the charter industry. Known for its impeccable design and state-of-the-art features, the yacht aims to offer unparalleled experiences to its clients. The owners of Eternal Spark needed a solution to showcase their under-construction yacht to potential clients to secure bookings ahead of the busy summer season. 

CreateCG built an Unreal powered visualiser for the Royal Enfield Super Meteor. One bike, all it's options, in multiple environments - empowering the consumer to spec their bike in real time across mobile and desktop platforms.

"The OPEN" project by Arcware and TYDE showcases an all-electric, luxury yacht through an interactive, cloud-streamed configurator powered by Unreal Engine 5. The configurator allows users to explore various customization options and experience the yacht in different time conditions and driving states. This innovative digital tool aims to enhance customer engagement by providing a realistic and immersive way to discover the unique features of the yacht.

The Yacht Configurator Showcase by Arcware offers an immersive digital experience, allowing users to explore and customize a luxury yacht in real-time. Utilizing Unreal Engine, the configurator enables detailed visualization of the yacht's features, interior, and exterior options. This interactive tool enhances user engagement by providing a photorealistic, virtual tour of the yacht.

With the dynamic automotive configurator experience, we set out to test the boundaries of a comprehensive interactive experience using Unreal Engine. Our goal was to find out what aspects of reality help tell a convincing story to excite customers. This led to the creation of the AUTOMOTIVE Configurator, now streaming with our powerful Arcware Cloud, accessible on any device with a web browser. Cars today represent a highly configurable product, and no showroom can stock all possible variations. Here, customers can configure all variations, starting with exterior paints and rims, and moving to interior preferences. Using a modern real-time game engine, we placed the experience in a real-world geolocation in Lofoten, Norway, adding a touch of fantasy with a dynamic ride in a photorealistic environment. We didn't take any shortcuts in creating this automotive experience. A complete dynamic weather system gives customers the best visual experience, with control over time of day, seasons, and weather conditions like rain, snow, and fog. Unique test-drive features allow customers to experience the car in motion, with autonomous driving modes and various seating options. To ensure the product remains the focus, different studio environments like Lighthouse, Studio Noir, and Studio Chalk White are included, each emphasizing different aspects of the product design. This immersive experience showcases the potential of digital technologies in revolutionizing automotive configurators.

Interactive configurator which is showing Arcware Cloud's Cloud GPU power. it's running real-time with a high-end rigged car model and a really heavy Matrix City from Epic Games, and streaming directly, all from your web browser powered by Arcware Cloud streaming technology.