With the dynamic automotive configurator experience, we set out to test the boundaries of a comprehensive interactive experience using Unreal Engine. Our goal was to find out what aspects of reality help tell a convincing story to excite customers. This led to the creation of the AUTOMOTIVE Configurator, now streaming with our powerful Arcware Cloud, accessible on any device with a web browser. Cars today represent a highly configurable product, and no showroom can stock all possible variations. Here, customers can configure all variations, starting with exterior paints and rims, and moving to interior preferences. Using a modern real-time game engine, we placed the experience in a real-world geolocation in Lofoten, Norway, adding a touch of fantasy with a dynamic ride in a photorealistic environment. We didn't take any shortcuts in creating this automotive experience. A complete dynamic weather system gives customers the best visual experience, with control over time of day, seasons, and weather conditions like rain, snow, and fog. Unique test-drive features allow customers to experience the car in motion, with autonomous driving modes and various seating options. To ensure the product remains the focus, different studio environments like Lighthouse, Studio Noir, and Studio Chalk White are included, each emphasizing different aspects of the product design. This immersive experience showcases the potential of digital technologies in revolutionizing automotive configurators.
