Next-Level Consumer Interactions

The interactive project "The Watch" by Arcware presents a luxurious timepiece through a dynamic and immersive configurator. Leveraging the power of Unreal Engine, this tool allows users to explore and customize various aspects of the watch, including materials, colors, and features in photorealistic detail. This engaging experience is designed to enhance user interaction and showcase the craftsmanship of the timepiece.

Luminara is a project that blends Unreal Engine's MetaHuman with Arcware Cloud streaming to revolutionize online shopping. In this immersive interactive experience, users can configure jewelry and wearable items on realistic digital humans within a virtual showroom, highlighting the limitless potential of combining photorealistic visuals with accessible streaming technology. Luminara exemplifies the powerful synergy between Unreal Engine's advanced capabilities and Arcware Cloud's expertise in delivering seamless experiences across devices. This initiative aims to captivate users while inspiring brands and creators to envision the future of digital showcases, setting a new standard for online retail.

Building the digital twin from existing CAD files and transforming them into an interactive 3D experience was straightforward. The detailing on the bracelet enhances the photoreal look of the Franck Muller watch, while the introduction of a landscape and a simple studio environment demonstrates an advanced way of showcasing products in the upcoming metaverse. The virtual product studio represents the initial step into interactive 3D experiences, combining the core app, which holds the digital twin, with staging environments. For Franck Muller, this marks the beginning of gaining valuable experience, market feedback, and essential information, paving the way for 'next gen commerce'. As the internet evolves, Franck Muller continues to stand out with its exceptional timepieces, characterized by complicated movements and original designs. Our state-of-the-art 3D streaming technology ensures their metaverse readiness, showcasing how luxury brands can make their products accessible in this new digital frontier. Photoreal, interactive 3D streamed experiences are the next step in showcasing products online, and we are excited to enable Franck Muller to take the lead in this journey.

Conform has all products well organized as CAD files, which provided the groundwork for building an immersive 3D experience. To make the chairs look nice and comfy, the cushioning ‘soft’ parts were remodeled using the CAD files as references. Wrinkles were added for realism, and special attention was given to the creation of fabrics and leathers. Additionally, the chairs can be placed in different virtual living rooms, enhancing the customer's experience. The 3D stream of Arcware Cloud has become the right tool for Conform to realize higher sales, making it a success story. The configurator has become the core tool for Conform's marketing needs, making their entire product range accessible and placing important decisions in the hands of the customer. Conform benefits massively from the configurator, which has integrated 18 chairs, 37 types of leather, 90 fabrics, 4 kinds of wood, 5 feet, and two tables, resulting in over 1.5 million variants. This virtual store delivers all these variations with the required quality, capturing the subtle nuances of different fabric styles. The creation of this immersive 3D experience has boosted sales, making Conform's product portfolio more accessible and enhancing their market presence.

The Swarovski virtual store experience is modeled after a real Swarovski store, with crystals based on 3D CAD files. We utilized the latest real-time 3D technology, paying special attention to the lighting and the crystals. Caustics – the refraction of light through the crystals – and ray tracing are included to enhance the visual experience. Customers can smoothly navigate the scene, moving from one piece of jewelry to the next, immersing themselves in the world of Swarovski. Entering a virtual store and experiencing the beauty of crystals as if physically present will forever change online shopping expectations. This virtual store experience transfers the luxurious promise of shopping in real stores into the digital realm. As we move into the age of the metaverse, neither customers nor leading brands like Swarovski will settle for less. The key metrics for e-commerce, such as conversion rates and ROI, are expected to improve with real-time 3D streaming experiences, leading to higher engagement, increased sales, and decreased returns. By embracing this new media, Swarovski's brand narrative evolves to maintain its value and meaning in customers' minds, ensuring they stay ahead in this emerging space.

Experience fully configurable GetOnMyLVL PCs in the interactive Monte Gaming Room of MIFCOM GmbH's new virtual store. Thanks to Unreal Engine's new Nanite and Lumen, you can enjoy unparalleled hardware surface detail and photorealistic lighting, all in real time! Plus, our CloudRT platform lets you access it directly in your web browser. So don't miss out on this incredible experience!