The Swarovski virtual store experience is modeled after a real Swarovski store, with crystals based on 3D CAD files. We utilized the latest real-time 3D technology, paying special attention to the lighting and the crystals. Caustics – the refraction of light through the crystals – and ray tracing are included to enhance the visual experience. Customers can smoothly navigate the scene, moving from one piece of jewelry to the next, immersing themselves in the world of Swarovski. Entering a virtual store and experiencing the beauty of crystals as if physically present will forever change online shopping expectations. This virtual store experience transfers the luxurious promise of shopping in real stores into the digital realm. As we move into the age of the metaverse, neither customers nor leading brands like Swarovski will settle for less. The key metrics for e-commerce, such as conversion rates and ROI, are expected to improve with real-time 3D streaming experiences, leading to higher engagement, increased sales, and decreased returns. By embracing this new media, Swarovski's brand narrative evolves to maintain its value and meaning in customers' minds, ensuring they stay ahead in this emerging space.
