The Prim Bay virtual experience was built inside Unreal Engine in close collaboration with architects. Buildings were imported from the architectural planning software, the landscape was modeled based on geolocation, plants populated the landscape, and furniture was added to the apartments. The goal was to provide a VR experience to potential buyers that could run on a powerful laptop and be streamable to any screen. Scene optimization was crucial, and the experience was fine-tuned to run smoothly on a laptop with an Nvidia RTX 2070, ensuring the best possible frame rate. For the 3D streamed version, additional foliage and details were added due to the increased headroom regarding frame rates. The sales of the resort's embedded apartments are essential for financing. The interactive experience aims to sell the apartments before construction, allowing potential buyers to visualize the apartments and their interiors interactively. This visualization helps secure investments by providing confidence in the future look and feel of the apartments. Creating the project within Unreal Engine 4 enabled the generation of marketing content on the fly, with tailored photoshoots and videos of both interiors and exteriors in virtual 3D environments, enhancing the overall marketing strategy.
