Virtual stores enable a new interactive experience that is only achievable with 3D streaming. This technology allows for a variety of arrangements for virtual stores, transforming existing visual elements into engaging experiences. For MIFCOM PCs, we built a simple 3D configuration tool to enhance the customer experience. MIFCOM, known for high-end gaming PCs, caters to gamers who expect their shopping experiences to be as innovative as their gaming. This next-gen commerce integrates products into the metaverse via 3D streaming, shifting marketing expenses towards tools that lead to higher engagement, conversions, and sales. For MIFCOM, transferring existing branding communication into the new interactive media of 3D streaming is a natural progression. Their target audience, with a high affinity for gamification, expects MIFCOM to reinvent the brand experience with metaverse tools and mindsets. This new toolset not only meets these expectations but also represents a significant shift in marketing strategy, enhancing engagement and driving higher sales through an immersive virtual experience.
