Cars represent a highly configurable product nowadays. In reality, no showroom in the world is big enough to have all possible variations in stock. But here, the customer can configure all possible Variations, starting with exterior car paints and rims. After entering the car, the interior can be configured to the look and feel of one's personal preferences.

Using a modern real-time game engine, we decided to place the experience on real-world geolocation on the Lofoten Norway and made it a little more fantastic! Unlike other interactive automotive experiences, you can take a dynamic ride with the car in a photorealistic environment.

While creating the automotive experience, we didn’t take any shortcuts. For example, we added a complete dynamic weather system to give customers the best visual experience. The control is in your hand. You can configure the car while enjoying the northern lights during nightfall. Turn on the rain to see the raindrops and puddles on the ground. Turn on winter to cover the ground with snow. There is a time of day, Seasons (summer and winter), environment conditions (Rain, Snow, Fog, Aurora borealis ), and Cloud Control built-in to the system. So, enjoy the best dynamic-looking automotive experience there is.

We added the most unique test-drive feature in an automotive configurator. Why? Because traditional car configurator will only help you understand the product while standing still, but we wanted to have the complete driving experience. And it worked. With our Dynamic driving mode, you can have the autonomous driving experience while configuring the car itself! Of course, you can follow the car around, but that's not it. You can also take different seats and enjoy the ride!

Sometimes the details of the virtual landscape distract the attention from the product itself. That's why different studio environments are added to the Project. Lighthouse, Studio Noir, and Studio Chalk White will help emphasize various aspects of the Product design and showcase the product differently.