MIFCOM is building high-end gaming PC's. Their customers are gamers and they are at the forefront and expect their gaming experiences to be transformed in the way they search for new products. This is the next-gen commerce. A combination of the new possibilities to bring products into the metaverse via 3D streaming. This new toolset represents a shift in marketing expenses, that leads to higher engagement, to higher conversions, to higher sales.

In the case of MIFCOM it is the most natural step, to transfer the existing branding communication into the new interactive media of 3d streaming. Their target audience has a high affinity to gamification and has the expectation towards MIFCOM to reinvent the brand experience with metaverse tools and mindsets.