Mifcom Battlebox

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deep dive

Lifting commerce onto the next level by getting into WEB 3.0 commerce.

Project Overview

Virtual store

Virtual stores enable a new Interactive experience that is only achievable with 3D streaming. We will see a whole range of different arrangements for Virtual stores in the future. In this case, we decided to build a simple 3D configuration tool for MIFCOM Pc’s to transform existing visual elements into an experience.

Next gen Commerce

MIFCOM is building high-end gaming PC's. Their customers are gamers and they are at the forefront and expect their gaming experiences to be transformed in the way they search for new products. This is the next-gen commerce. A combination of the new possibilities to bring products into the metaverse via 3D streaming. This new toolset represents a shift in marketing expenses, that leads to higher engagement, to higher conversions, to higher sales.

Brand Transformation

In the case of MIFCOM it is the most natural step, to transfer the existing branding communication into the new interactive media of 3d streaming. Their target audience has a high affinity to gamification and has the expectation towards MIFCOM to reinvent the brand experience with metaverse tools and mindsets.