To enter a virtual store and experience the beauty of the crystals, as if one was there, will change the expectations of online shopping forever. The indulging promise of shopping in real stores is transferred into the Swarovski virtual store experience. Neither customers nor leading brands will settle for less, as we emerge into the age of the metaverse.

The key metric for any e-commerce is the conversion rates and the roi. With real-time 3D streaming experiences, the key promise of increasing engagement, that transfers into higher conversion rates, will become a reality for Swarovski's online marketing. An investment that will pay off with increased sales and decreased returns.

A strong narrative, particular promises coupled with meaning to the customers, make a brand. With this new type of media, brand narratives will change to maintain their value and meaning in the minds of their customers. The emergence of our 3D streaming technology transfers Swarovski's brand narration in new ways. Swarovski decided to start exploring this new space now, to stay ahead and stay the same.